My good friend and a natural born branding enthusiast Henri Weijo just finished a hefty analysis on branding. If you’re interested in the topic I recommend browsing through the PDF. Good stuff!
Discussion with Henri regarding the domain have varied across the board especially concerning McCracken among others. That said, I'll let the author answer you question himself. Thanks for the comment.
The Brandmaker
The cultural branding discussion consists almost entirely of Holt 2004. How can a broad field be compressed to one book, and not include more from e.g. McCracken or other Holt articles??? Is this reflexive????
Cultural Branding is king!
My good friend and a natural born branding enthusiast Henri Weijo just finished a hefty analysis on branding. If you’re interested in the topic I recommend browsing through the PDF. Good stuff!